I was a machine operator back in the day. The most creative I had to get about pushing buttons was which finger to use. I miss that head space.
Not sure if it was youth or tit-headness, but I didn’t get the whole stress thing – viewed anyone staking a claim to it as a copout.
These days, I’m all too aware of how ignorant I was, and how vulnerable we are to its mind games – especially as copywriters who actually care.
If you let it, stress stops you being a copywriter. It makes you crave an uncluttered head – a push button lifestyle. Nothing wrong with that. But you wouldn’t be you anymore. The creative you. The real you.
It takes heart to keep at it, along with some immediate changes.
Now, I’m nowhere near an expert on stress so please don’t read this as a sermon, but these small changes are working for me – so far …