When I started copywriting I thought I could defeat the world.

I look back now and laugh – what a tit.

I took any job with total belief, regardless of the meagre purse.

Four fights in, my chin was rocked and left hanging. Rookie.

Guard down. Burnout closed in for the kill.

Then a haymaker took me off my feet – client criticism.

Confidence stolen and dreading the next bout, I crawled back into the ring.

Focus lingered on defeat. Doubt took over. Fight lost before the first bell.

So, why the boxing talk? Well, that’s what saved me in the end … [Read more…]