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How to Write an Ad that Sells More Cocktails (and Almost Anything Else)

7th September 2016 by Paul Leave a Comment

copywriting sales

Imagine you’re the barkeep.

The solid oak bar is your contact point. It’s your website – your social media hub. Your handshake.

The chalkboard above the bar – your ads.

Every adult in town – a prospect.

You’re here to sell cocktails until you run out of ice.

The secret ingredient? It’s coming up …  [Read more…]

Filed Under: Copywriter, Empathy, Research, sales

How to Write a Persuasive Landing Page: My Favourite 3-Step Formula

24th August 2016 by Rob 2 Comments

2869299380_2d5c5f8720_oSomething happened to me when I was 20 years old.

It happened to more people in that year (2009) than any year before, or after.

Blindsided me. On an average Thursday, just before teatime. [Read more…]

Filed Under: Copywriter, Empathy, sales Tagged With: copywriting, empathy

15 Copywriting Tips from the Salesman You Thought was a Con Artist

3rd August 2016 by Rob Leave a Comment

copywriting tipsLast weekend me, Jen, and the kids zipped into Morrisons to get some fried chicken, and pick up some bin bags.

An announcement crackled through the overhead speaker, inviting over 21s to collect a “free gift” by the fruit & veg section.

I’d usually walk in the other direction, thinking it was a con.

But we were already right next to the “free gift” pedestal. And there was no queue.

A notice on the pedestal read: [Read more…]

Filed Under: Copywriter, sales Tagged With: copywriting

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