Ever feel like a total fraud when writing a landing page?
Like you don’t truly understand the product, the industry, or the customer?
You’re not alone. In fact, most writers feel this way.
A weak writer hides from the issue. Gets the job done. And seeks the next job.
A good writer stops at nothing to find the answers, get under the skin of her target reader, and create a message that cannot be ignored.
In this book on empathy, I share my methods for “getting under the skin” of any target reader.
With these empathy tips at your elbow, you can stop feeling like a fraud, and start writing pages that blow your clients away … which often means more repeat business, more referrals, and more money in your bank account.
Get your free copy by clicking this: GET THE FREE EMPATHY EBOOK.
“I really liked the ebook. The design meant I could print it out and physically read, before getting down to some writing myself.
And I found I got into a much better creative space!“
~ Florence Eves, Communications and Marketing Manager
What can I learn from this book on empathy?
- How to write more convincing copy – using the “Nightcrawler” technique
- How to uncover what your reader really thinks – using 4 quick research methods
- How to persuade your reader to take action – using the “PAS” copywriter’s formula
- How to avoid a dangerous mistake with empathy – using an honest cautionary tale
- How to prove you have what it takes to be a good writer – using the “Pre-flop” test
“Want to increase your confidence & connection with your audience? Read this!“
Who should read these empathy tips?
Social media consultants.
Content marketing strategists.
Creatives of almost any kind.
And anybody else interested in sales.
What happens if I click “GET THE FREE EMPATHY EBOOK”?
Clicking the link opens up our dedicated sign up page.
Once you’re there, all you need to do is enter your email and hit the red “JOIN NOW” button.
Then, you’ll get a new link to your free copy of the ebook. And I’ll send a second copy straight to your inbox, for safekeeping.
Hitting that button also means you become a member of the Content Cavern – giving you access to even more goodies (such as the free editing service we offer now and then).
It’s all 100% free and you will NOT be spammed by email for doing so (we barely get time to write blog content … let alone email newsletters).
By the way, if you just want the empathy ebook and not the free Content Cavern membership – we make it very easy for you to unsubscribe (it’s a one button-click).
And we won’t take offence.
Who is behind this empathy book exactly?
My name is Rob Philbin.
I am the Head of Creative for a digital marketing agency in the UK.
On the side, I share copywriting tips with my dad, Paul – over at the Content Cavern. Paul’s a freelance copywriter.
Every time we get a chance (usually in the kitchen, pretending to cook the family meal) the topic turns to copywriting.
If we’re on the ball, we take notes with our phones, then use those insights to create blog posts on the site.
For me, a lot of that content has been about empathy training, for two reasons:
- Empathy was needed in 1901 as much as it will be needed in 2051. Refining our empathy makes us better marketers – regardless of the channels or technology we use.
- I’m not good enough at it, yet. And so in order to teach you, I have to constantly up my game. Writing the ebook has been one way to make sure of that.
I’d love to hear your thoughts on the ebook. Just click the link below to get your free copy.
“While he would be too humble to admit it, Rob is one of the most talented, exciting writers in the game right now. You can sense the careful attention he pays to each line he crafts. His story arcs are scintillating. His persuasive skills are deadly effective, in a gentle way. His powers of description defy…description. Mr. Philbin will be a force to reckon with in content marketing and copywriting worlds for years to come. I’m proud to know him. I wouldn’t dare do battle with him. Hopefully we’ll find a way to collaborate in the future. My strongest recommendation.“
~ Donnie Bryant, Freelance Copywriter