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How to Write a Persuasive Landing Page: My Favourite 3-Step Formula

24th August 2016 by Rob 2 Comments

2869299380_2d5c5f8720_oSomething happened to me when I was 20 years old.

It happened to more people in that year (2009) than any year before, or after.

Blindsided me. On an average Thursday, just before teatime. [Read more…]

Filed Under: Copywriter, Empathy, sales Tagged With: copywriting, empathy

4 Underused Research Techniques that Can Set Your Writing Apart

21st July 2016 by Rob 2 Comments

copywriting research techniquesImagine you’re choosing between holiday parks for your summer break.

Is a flat surface important to you?

Turns out, it’s important to parents who want to keep their buggie wheels from rattling loose, and give their calves a rest, for once.

I never empathised with that until having kids. Actually stepping into the shoes of the customer for my client (nationwide holiday operator).

Still, I could have absorbed insight like that (without committing to parenthood), just by waking up to these simple research techniques: [Read more…]

Filed Under: Empathy, Research Tagged With: copywriting, empathy, research

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